Post by jmodlinc on Oct 20, 2012 9:26:31 GMT -5
Another Halloween season, another "Paranormal Activity." The fourth outing has gotten by and large the worst reviews critic-wise of the series so far, but what do you say?
"... Overall, the three [previous] Paranormal Activity installments have earned over $576 million worldwide on a combined budget of a little over $8M."
www.deadline.com/2012/10/paranormal-activity-4-scores-4-5m-late-shows/
"Paramount's Paranormal Activity 4 had no trouble topping the domestic box office chart with $30.2 million, but it lagged notably behind the last two films in the hit Halloween franchise.
Overseas, it's the opposite. The R-rated pic is pacing ahead of the previous films in the series and opened to $26.5 million from 33 markets for a worldwide debut of $56.7 million. Paranormal 4 is guaranteed to be an enormous profit generator for Paramount and producers Jason Blum and Oren Peli, considering it cost $5 million to produce.
Paramount president of domestic marketing and distibution Megan Colligan tells THR that there will be a Paranormal Activity 5, and that it will hit theaters next October. Also, there will be a spin-off released earlier next year targeted to Hispanics. That film is set to begin production early in the year, and is teased at the end of Paranormal 4. The teaser is in Spanish, but the film will be predominately in English.
Still, there are signs of franchise fatigue in North America, where Paranormal 4's opening was 43 percent behind Paranormal Activity 3's $52.6 million debut a year ago and 26 percent behind Paranormal Activity 2's opening in 2009. Heading into the weekend, tracking suggested the pic would open in the mid-$30 million range.
Overseas, Paranormal 4 opened 11 percent ahead of Paranormal 3 and 25 percent ahead of Paranormal 2.
"This played the way sequels often play, in terms of becoming stronger internationally. There is a lot of life left in this franchise," Colligan said.
Imax theaters, which decided to carry the pic a week ago, contributed $1.8 million."
www.hollywoodreporter.com/news/box-office-report-paranormal-4-381462
"First the good news: Paramount’s $5 million found footage horror sequel Paranormal Activity 4 easily led the box office with $30.2 million in its first three days.
Now for the bad news: That’s 43 percent less (i.e. $22.4 million less) than Paranormal Activity 3 earned in its debut frame, and 26 percent less ($10.5 million) than Paranormal Activity 2 managed.
Fortunately for Paramount, the tiny cost of the Paranormal films still make them highly profitable, but the sharp drop off from PA3 to PA4 could spell trouble for the franchise. Paranormal Activity 4, which received a “C” CinemaScore grade from polled audiences, has received the worst reviews of any entry in the series, yet Paramount chose to open it earlier than its predecessors. The film was released on Thursday night at 9 p.m. — PA2 and PA3 opened at midnight — and perhaps negative word-of-mouth spread faster and earlier, thus limiting its weekend prospects. Also making matters difficult was direct competition from Sinister, the similarly themed horror title that opened to $18 million last weekend.
One thing is certain: Paranormal Activity 4 is going to have a front-loaded run. The picture fell by a whopping 38 percent from Friday ($15.1 million) to Saturday ($9.4 million) — never a sign of box office longevity. Furthermore, horror movies — and especially horror sequels — are typically some of the most front-loaded films of any genre due to young audiences (60 percent of PA4‘s audience was below the age of 25), who rush to the theater on opening weekend. PA2 and PA3 each finished with about twice as much as they earned on opening weekend, grossing $84.8 and $104 million respectively, but PA4 will be lucky to score $60 million total.
Still, this isn’t a shameful result — the film only cost $5 million, and its $8,851 per theater average was the best in the Top 20 — but it’s certainly an underwhelming one."
insidemovies.ew.com/2012/10/21/box-office-report-paranormal-activity-4-argo-alex-cross/
www.rottentomatoes.com/m/paranormal_activity_4_2012/
"... Overall, the three [previous] Paranormal Activity installments have earned over $576 million worldwide on a combined budget of a little over $8M."
www.deadline.com/2012/10/paranormal-activity-4-scores-4-5m-late-shows/
"Paramount's Paranormal Activity 4 had no trouble topping the domestic box office chart with $30.2 million, but it lagged notably behind the last two films in the hit Halloween franchise.
Overseas, it's the opposite. The R-rated pic is pacing ahead of the previous films in the series and opened to $26.5 million from 33 markets for a worldwide debut of $56.7 million. Paranormal 4 is guaranteed to be an enormous profit generator for Paramount and producers Jason Blum and Oren Peli, considering it cost $5 million to produce.
Paramount president of domestic marketing and distibution Megan Colligan tells THR that there will be a Paranormal Activity 5, and that it will hit theaters next October. Also, there will be a spin-off released earlier next year targeted to Hispanics. That film is set to begin production early in the year, and is teased at the end of Paranormal 4. The teaser is in Spanish, but the film will be predominately in English.
Still, there are signs of franchise fatigue in North America, where Paranormal 4's opening was 43 percent behind Paranormal Activity 3's $52.6 million debut a year ago and 26 percent behind Paranormal Activity 2's opening in 2009. Heading into the weekend, tracking suggested the pic would open in the mid-$30 million range.
Overseas, Paranormal 4 opened 11 percent ahead of Paranormal 3 and 25 percent ahead of Paranormal 2.
"This played the way sequels often play, in terms of becoming stronger internationally. There is a lot of life left in this franchise," Colligan said.
Imax theaters, which decided to carry the pic a week ago, contributed $1.8 million."
www.hollywoodreporter.com/news/box-office-report-paranormal-4-381462
"First the good news: Paramount’s $5 million found footage horror sequel Paranormal Activity 4 easily led the box office with $30.2 million in its first three days.
Now for the bad news: That’s 43 percent less (i.e. $22.4 million less) than Paranormal Activity 3 earned in its debut frame, and 26 percent less ($10.5 million) than Paranormal Activity 2 managed.
Fortunately for Paramount, the tiny cost of the Paranormal films still make them highly profitable, but the sharp drop off from PA3 to PA4 could spell trouble for the franchise. Paranormal Activity 4, which received a “C” CinemaScore grade from polled audiences, has received the worst reviews of any entry in the series, yet Paramount chose to open it earlier than its predecessors. The film was released on Thursday night at 9 p.m. — PA2 and PA3 opened at midnight — and perhaps negative word-of-mouth spread faster and earlier, thus limiting its weekend prospects. Also making matters difficult was direct competition from Sinister, the similarly themed horror title that opened to $18 million last weekend.
One thing is certain: Paranormal Activity 4 is going to have a front-loaded run. The picture fell by a whopping 38 percent from Friday ($15.1 million) to Saturday ($9.4 million) — never a sign of box office longevity. Furthermore, horror movies — and especially horror sequels — are typically some of the most front-loaded films of any genre due to young audiences (60 percent of PA4‘s audience was below the age of 25), who rush to the theater on opening weekend. PA2 and PA3 each finished with about twice as much as they earned on opening weekend, grossing $84.8 and $104 million respectively, but PA4 will be lucky to score $60 million total.
Still, this isn’t a shameful result — the film only cost $5 million, and its $8,851 per theater average was the best in the Top 20 — but it’s certainly an underwhelming one."
insidemovies.ew.com/2012/10/21/box-office-report-paranormal-activity-4-argo-alex-cross/
www.rottentomatoes.com/m/paranormal_activity_4_2012/